Introducing A Brand and Model Redefining The Brokerage-Agent Relationship 

MIAMI, FL – June 3, 2025 – RARE Real Estate, one of the industry’s fastest-growing and forward-thinking real estate brokerages, is proud to announce its official expansion into the U.S. market with the launch of operations in South Florida. 

This expansion follows RARE’s international spotlight on Amazon Prime’s hit series Luxe Listings Toronto, where the company’s founders, Ryan Rabinovich and Adam Stern, along with Office Partner Brett Starke, were featured throughout a seven-episode season showcasing luxury real estate in one of North America’s most active markets. 

With over $4.5 billion in sales in just under 4 years, RARE has become the go-to platform for entrepreneurial agents, top-producing teams, and industry leaders. Its agent-first culture, bold branding, and unmatched expertise in pre-construction sales and marketing have made it a powerhouse for scaling real estate businesses in competitive markets. 

At the core of RARE’s mission is a commitment to bringing its proven business model to financially reward entrepreneurial agents and leaders. Combined with in-depth training and a powerful collaborative network, RARE offers far more than a traditional brokerage—it is a true business partner. 

“We’re thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” said Adam Stern, Founder of RARE Real Estate. “For years, the top 10% of agents have dominated the industry, yet traditional brokerages have failed to truly reward them in a real way. The old promises—training, support, mentorship and guidance—haven’t changed in decades. It’s time for a model that puts up-and-coming agents and top producers first, creating real financial incentives for the agents driving this industry forward.”

Spearheading the U.S. expansion is Stern himself, who brings over two decades of experience in the industry. Having overseen more than $12 billion in real estate sales and trained over 4,000 agents across 16 offices, Stern has built and led top-producing agents and some of the most successful teams in the business. 

“When I joined RARE, I led a team of three. Today, I run my own office with 55 agents,” said Brett Starke, Office Partner. “The RARE model is designed to unlock potential—it gave me the freedom, support, and infrastructure to build something real and lead on my own terms.”

As RARE Real Estate enters the South Florida market, it brings a bold vision to reshape the brokerage landscape—one that puts agents first, leverages innovation and technology, and builds powerful bridges between markets. With South Florida as its launchpad, RARE is actively exploring expansion into additional key U.S. markets, continuing its mission to empower top-tier agents and transform the industry nationwide. 

    As Featured on The RealDeal.