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Privacy Policy

Effective Date: September 1, 2021

Introduction
RARE Real Estate LLC, Brokerage (“us”, “we”, or “our”) operates the RARE Real Estate website and the RARE Real Estate LLC, Brokerage mobile application (the “Service”). This Privacy Policy explains how we collect, use, and disclose your personal data when you use our Service and the choices you have associated with that data. By using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions

  • Service: The RARE Real Estate website and the RARE Real Estate LLC, Brokerage mobile application.

  • Personal Data: Data about a living individual who can be identified from that data (or in combination with other information we hold).

  • Usage Data: Data collected automatically from your use of the Service or from the Service infrastructure itself (e.g., page visit duration).

  • Cookies: Small files stored on your device (computer or mobile device).

  • Data Controller: The entity that determines the purposes and methods of processing Personal Data. RARE Real Estate LLC, Brokerage is the Data Controller.

  • Data Processor (Service Provider): Any person or entity that processes data on behalf of the Data Controller.

  • Data Subject (User): Any living individual using our Service and the subject of Personal Data.

Information Collection and Use
We collect different types of information to provide and improve our Service.

Personal Data
You may provide personally identifiable information such as:

  • Email address

  • First and last name

  • Phone number

  • Address, city, state/province, ZIP/postal code

Usage Data
Automatically collected information may include:

  • IP address

  • Browser type and version

  • Pages visited and time spent on them

  • Device type and unique identifiers

  • Operating system and mobile browser type

Location Data
With your permission, we may collect and store location information to provide, improve, and personalize our Service. You may enable or disable location services at any time in your device settings.

Mobile Information and SMS Messaging
We may use your mobile phone number to send SMS messages related to your inquiry, account, or services you have requested. These messages may include links to our website or trusted resources. We will never send links to prohibited, malicious, or third-party marketing content.

We will never share or sell your mobile information with third parties or affiliates for marketing or promotional purposes. You may opt out of receiving SMS messages from us at any time by replying STOP to any message you receive. After you opt out, you will no longer receive SMS messages from us, except for messages confirming your opt-out.

Cookies and Tracking
We use cookies and similar technologies to track activity and improve our Service. Types include:

  • Session Cookies: Required for operating the Service

  • Preference Cookies: Remember your preferences

  • Security Cookies: For security purposes

  • Advertising Cookies: Serve relevant advertisements

You can manage cookies via your browser settings. Some features may not function without cookies.

Use of Data
We use collected data to:

  • Provide and maintain the Service

  • Notify you of changes

  • Enable interactive features

  • Provide customer support

  • Analyze usage to improve the Service

  • Detect and prevent technical issues

  • Send news, offers, or information about similar goods and services unless you opt out

Legal Basis (GDPR)
If you are in the EEA, we process Personal Data based on:

  • Contractual necessity

  • Your consent

  • Legitimate interests (not overridden by your rights)

  • Legal obligations

Retention of Data
Personal Data is retained only as long as necessary for the purposes outlined in this Privacy Policy or to comply with legal obligations. Usage Data is generally retained for a shorter period unless needed for security or legal reasons.

Transfer of Data
Your information may be transferred to servers outside your jurisdiction. By using our Service, you consent to such transfers. We take reasonable steps to ensure your data is secure.

Disclosure of Data

  • Business Transactions: Personal Data may be transferred during a merger, acquisition, or asset sale.

  • Law Enforcement: We may disclose Personal Data if required by law.

  • Legal Requirements: To comply with laws, protect rights or property, prevent wrongdoing, or protect public safety.

Security of Data
We strive to protect your Personal Data, but no method of transmission or storage is 100% secure.

User / Data Subject Rights (GDPR)
If you are in the EEA, you may:

  • Access, update, or delete your Personal Data

  • Rectify inaccurate or incomplete data

  • Object to processing

  • Restrict processing

  • Data portability

  • Withdraw consent

We may require identity verification before responding. You may also complain to your local Data Protection Authority.

Service Providers & Analytics
We may use third-party companies to facilitate the Service, provide services on our behalf, or assist in analyzing Service usage. Analytics services include Google Analytics, Piwik/Matomo, Clicky, Statcounter, and Mixpanel.

Advertising and Remarketing
Third-party services used include Google Ads, Bing Ads, Facebook, Twitter, Pinterest, AdRoll, Perfect Audience, Unity Ads, AppNexus, and others. You may opt out via their platforms or device settings.

Payment Processing
We use third-party payment processors and do not store payment card details. Processors include Apple Store, Google Play, Stripe, PayPal/Braintree, WePay, WorldPay, Square, and others. Their Privacy Policies govern the handling of payment information.

Links to Other Sites
Our Service may link to third-party websites. We are not responsible for their content, privacy policies, or practices.

Children’s Privacy
We do not knowingly collect Personal Data from children under 18. If you are aware that a child has provided us data, contact us to remove it.

Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates are posted here with a revised effective date.

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